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Best software for hair and beauty salons

Which software for your hairdresser's or salon: online diary, reminders, payments and client records in Booksy, Fresha, Reservio, Square and BAI.

Héctor Redondo, CEO and founder of BAI Business CEO and founder of BAI Business

Published on Reviewed on 9 min Best tools

Contents
  1. The criteria we compare by
  2. The tools
  3. Booksy
  4. Fresha
  5. Reservio
  6. Square
  7. Where BAI fits and where it doesn't
  8. How we checked this
  9. Frequently asked questions
  10. Which program should I choose for my hairdresser's?
  11. Are there free programs for hairdressers and salons?
  12. How much does a diary program for a salon cost?
  13. What should I be careful about with client records and photos?
  14. Sources
Tool Who it is for Limits Price
Booksy Salons that want a single fee with all features and a shop window for new clients Each additional team member is paid separately; the marketplace charges a fee per new client €34.99 a month + VAT, plus €8 + VAT per additional member Source, accessed on 10 October 2026.
Fresha From a single person to teams with several calendar columns The price grows per team member; payments carry a fee; more than 20 members, custom rate €19.95 a month solo; €12.95 per team member a month Source, accessed on 10 October 2026.
Reservio Professionals and small salons that start on a free plan and grow by bookings The free plan limits bookings and clients; the middle plans limit bookings a month Free; paid plans from €8 to €36 a month + taxes depending on plan and cycle Source, accessed on 10 October 2026.
Square Salons that want to start with a free diary and take payments on the same platform The paid plans are charged per point of sale and each payment carries a fee €0 a month; €19 + VAT a month on Plus; €49 + VAT a month on Premium Source, accessed on 10 October 2026.
BAI Business Salons that want diary, payments, prepaid packs, client records and website on one platform General platform for small businesses, not a marketplace that brings in new clients Depends on the plan; explained in a conversation

For a hairdresser's or a salon, Booksy and Fresha offer diary, payments and marketing with a rate that grows per team member; Reservio and Square let you start free; BAI brings together diary, till, prepaid packs and client records. Choose according to the size of the team and whether you want a shop window for new clients.

Reviewed on 2026-10-10. BAI Business is one of the tools compared and publishes this article. In the table, BAI appears as "depends on the plan": it is explained in a conversation.

The criteria we compare by

  • Diary and online booking. Booking at any hour, per professional, from your website, your social networks and your Google profile.
  • Reminders and no-shows. Alerts before the appointment, protection against no-shows and a waiting list.
  • Payments, prepaid packs and payment fees. Taking payment for the service and the products, selling prepaid packs and gift cards, and what each card payment costs.
  • Client records and consent. Formulas, allergies and photos, with the client's written consent.
  • Price per team. What each person on the team costs and what each plan includes.
  • Exit and data. How you take your clients and their history with you if you decide to leave. The tests to check it are in the downloadable guide for salons (PDF, in Spanish).

The tools

Booksy

Booksy offers a single fee with all features included: online booking at any hour, marketing tools, client and calendar administration, integrated payments, statistics and reports, waiting lists, no-show protection tools, forms with liability waivers, prepaid packs and memberships, and booking with Google. Its page insists that there are no hidden charges or minimum term. It also offers Boost, a marketing feature for extra visibility on its marketplace.

The fee is €34.99 + VAT a month, plus €8 + VAT a month for each additional team member. Boost has no monthly fee but charges a one-off 30% of the cost of the first visit of a client it brings in, with a maximum of €50 + VAT, and mobile payments carry a fee of 2% + €0.15 per transaction (source: Booksy, accessed on 2026-10-10).

It suits a salon that wants a clear fee with everything included and, if it is interested, to appear in a shop window for new clients. Work out the cost with the real size of the team, because each additional person adds to it, and weigh up the Boost charge before switching it on.

Fresha

Fresha offers a diary for salons with a subscription that grows per person. The plan for one person includes one calendar column, free text messages and marketing emails and support by email and chat; the team plan adds several calendar columns, those messages for each member and phone support. There are custom rates for high-volume businesses. Its page highlights advance payments and charges for no-shows and cancellations.

The solo plan costs €19.95 a month, with a seven-day trial, and each team member €12.95 a month; online payments carry a fee of 1.29% and in-person payments 0.99%, and card terminals start at €119 (source: Fresha, accessed on 2026-10-10).

It suits anyone from independent professionals to teams that want a calendar per person and to take payment for appointments in advance. You have to add the fee for each member and the payment fee to know the real cost, and the page does not detail how your data is exported if you leave.

Reservio

Reservio is a booking program with four plans, starting with a free one. The free plan allows a limited number of bookings and clients a month, with a web app, an Android app and an iPhone app, booking messages by email and attendance tracking. The higher plans add unlimited clients, statistics, calendar sync, data export, passes by credits or visits, memberships, your own domain, design of the booking site and, on the highest, unlimited bookings, several user levels, permissions and API access.

The free plan includes 40 bookings per 30-day period and 100 clients; the paid plans cost between €8 and €36 a month plus taxes, depending on the plan and the billing cycle, with payment fees from 1.19% + €0.10 up to 3.00% + €0.10 (source: Reservio, accessed on 2026-10-10).

It suits a professional or a small salon that wants to start without paying and move up a plan as bookings grow. The caps on bookings a month mean you have to work out which plan you need, and the page presents it mainly as booking software, so ask how it covers the till, prepaid packs and technical records.

Square

Square offers an appointment diary within its payments platform, with three plans. Its page highlights appointment scheduling and a mobile app for iOS and Android, and presents card payments as part of the service. The higher plans add features for expanding teams and for managing complex bookings and staff, and there are custom prices for businesses that meet the requirements.

The Free plan costs €0 for a single point of sale, Plus €19 + VAT a month per point of sale and Premium €49 + VAT a month per point of sale; card-present payments carry 1.25% + €0.05 and online payments with EU cards 1.4% + €0.25 (source: Square, accessed on 2026-10-10).

It suits a salon that wants a free diary and to take payments on the same platform. The cost per payment grows with sales and the paid plans multiply by each point of sale; check how it handles prepaid packs, client formulas and consent for photos, which the page does not detail.

Where BAI fits and where it doesn't

BAI Business is a management platform for the self-employed and small businesses: CRM, website, visibility on Google, AI receptionist, appointments, invoicing and team. For a salon or a beauty centre, according to its solution sheets, it includes booking pages with real free slots, per professional, with confirmation, reminder and a no-show mark; a technical record for each client with formulas, treatments and photos, and a consent template that the client signs from their phone; payment for the service and the products in the name of whoever did them, prepaid packs and gift cards with balance and a different commission per professional; a "come back" invitation depending on the service; and a website with built-in booking.

It fits if you want diary, till, prepaid packs, records and website on one platform. It doesn't fit if you are looking for a marketplace that brings in new clients: BAI is not one. Consent and the use of photos and health data are the salon's responsibility, and you write the text of the consent yourself. If another program on this list covers what you need better, choose it. You can run the ten criteria in the downloadable guide (PDF, in Spanish) against any program, ours included, and see BAI on the page for hairdressers and salons.

How we checked this

We read the official pricing page of each provider on 2026-10-10 and noted only what is stated on it; what is not stated is said so or not written. We compare programs with the same purpose and with essential, relevant and verifiable features, with no judgements about any brand, as Spain's Unfair Competition Act (Ley de Competencia Desleal) requires for comparative advertising. Prices change: each figure carries its date and the page is reviewed every ninety days, or sooner if a price changes. BAI Business is one of the tools compared and publishes this article.

Frequently asked questions

Which program should I choose for my hairdresser's?

It depends on how many of you work there and on whether you want a shop window that brings you clients or just to manage your diary. The table summarises who each program is for and what it doesn't do.

Are there free programs for hairdressers and salons?

Some providers offer a free plan with limits on bookings or clients, and charge a fee on each payment processed. The table shows which, with their source and the date they were accessed.

How much does a diary program for a salon cost?

It depends on the number of people on the team, the plan and whether you take payments through the platform. The table gives what each provider publishes, with its date; check it before signing up because it changes.

What should I be careful about with client records and photos?

Allergies are health data and photos are a person's image: both need their consent. The downloadable guide sets this out with its official source.

Sources

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